But you can call me Ghee Frasay
From the French "Fraise" (strawberry farmer) to creative genius. I make weird things happen in unexpected places.
My name Fraser comes from the French word "Fraise," meaning strawberry farmer. I've embraced this sweet heritage in my creative work.
While I don't actually farm strawberries, I do cultivate ideas that are just as fresh, juicy, and sometimes a little seedy.
One time I saw a RadioShack with my friend in LA, but the next day it wasn't there. Was it a glitch in the matrix? A temporal anomaly?
This experience sparked my fascination with the ephemeral nature of reality and the stories we tell ourselves about what's real.
I've been called a "creative wunderkind" - a fancy way of saying I come up with weird ideas that sometimes actually work.
My approach combines unexpected elements to create something new. Like putting pineapple on pizza, but for art and design.
Ghee Frasay is what happens when Guy Fraser has had exactly two and a half drinks - not quite drunk, but definitely more interesting at parties.
This alter ego helps me explore creative territories I might otherwise avoid. Plus, it sounds fancy when pronounced with a terrible French accent.
An interactive installation exploring the relationship between fruit and existential dread.
View Project
A digital experience that recreates the feeling of finding a store that doesn't exist the next day.
Experience It
An experimental album where all sounds were created using actual strawberries and farming equipment.
Coming soon
A clothing line inspired by the aesthetic of disappearing electronics stores and French agriculture.
View Collection
A choose-your-own-adventure book where pages randomly disappear and reappear with different content.
A photo series documenting places that seem to shift and change between visits, like that RadioShack.
View Project
It was a Tuesday afternoon in LA when my friend and I passed by a RadioShack. Nothing unusual about that, except RadioShack had gone bankrupt years ago.
"Let's check it out," I said, curious about this apparent time warp. Inside, everything seemed normal - shelves of electronics, that distinctive smell of plastic and possibility.
The next day, I returned to show another friend. The store was gone. Not closed - GONE. A completely different business occupied the space, with no sign that RadioShack had ever been there.
I called my friend who had been with me. "Remember that RadioShack we went to yesterday?" I asked. "What RadioShack?" they replied, genuinely confused.
I've spent years trying to make sense of this experience. Was it a shared hallucination? A glitch in reality? A temporary fold in the space-time continuum?
Whatever it was, it's become a cornerstone of my creative philosophy: reality is more fluid than we think, and sometimes the most interesting stories come from those moments when the usual rules don't apply.
Gallery Owner
"Guy's work defies categorization. One minute you're looking at something that seems familiar, the next you're questioning everything you thought you knew about strawberries and electronics."
Music Producer
"Working with Ghee Frasay changed my whole approach to sound. Now I can't help but hear the music in everyday objects. My latest track samples a strawberry being dropped onto a RadioShack calculator."
Fashion Designer
"Guy's 'Ghee's Threads' collection was the highlight of Alternative Fashion Week. The way he incorporated circuit boards and strawberry motifs was nothing short of revolutionary."
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You're walking down a street in Auckland when you notice something odd - a RadioShack store with its lights on. Didn't they all close years ago?
Inside, everything looks normal. Shelves of electronics, that distinctive smell of plastic and possibility. A clerk nods at you from behind the counter.
You browse the shelves and notice something odd - some of these products look like they're from different decades. A 1980s walkman sits next to a 2010 smartphone prototype that was never released.
"How can I help you?" the clerk asks, but their voice sounds strange, like it's coming through an old radio. You notice their nametag keeps changing every few seconds.
The walls of the store seem to flicker. For a moment, you see through them to an empty space. The clerk smiles knowingly. "We're not always here. Sometimes we're nowhere at all."
The next day, you return to the same street. The RadioShack is gone. In its place is a vacant lot that looks like it's been empty for years. Your phone has no record of the photos you took inside.
Was it all a dream? A hallucination? Or did you briefly step into another layer of reality? Your friend who was with you has no memory of ever entering a RadioShack.
Sometimes the world glitches. Sometimes stores appear and disappear. Sometimes reality isn't as solid as we think.
Fashion for people who aren't quite right, but in a good way.
For those who occasionally phase through dimensions. Circuit board pattern with strawberry patches.
Intentionally mismatched. One strawberry pattern, one electronic component pattern. Never the same pair twice.
For better reception of interdimensional signals. Antenna actually picks up AM radio.
One leg normal, one leg semi-transparent with circuit patterns. For those who are only partially present in this reality.
Features a RadioShack logo that appears and disappears depending on the viewing angle and lighting conditions.
Pattern resembles TV static but reveals hidden strawberry designs when viewed through a camera lens.
Complete outfit for those who exist between dimensions. Includes all pieces designed to create maximum reality distortion.
"I wore the Glitch Jacket to a party and three people swore they couldn't see me for several minutes. Success!"
- Alex T.
"The Reception Hat picked up a radio station that hasn't broadcast since 1976. Now I can't take it off."
- Jamie K.
"Wearing the full outfit caused me to temporarily disappear from all my friends' memories. Five stars!"
- Morgan P.
All items are handmade and may cause temporal anomalies. Ghee's Threads is not responsible for any reality glitches, memory lapses, or interdimensional travel that may occur while wearing these items.
An interactive installation exploring the relationship between fruit and existential dread.
The Strawberry Paradox was first exhibited at the Auckland Art Gallery in 2022, where visitors reported feelings of "delicious unease" and "sweet existential crisis."
The strawberry represents the perfect paradox: sweet yet tart, fragile yet resilient, ephemeral yet eternal in its cyclical return.
When we bite into a strawberry, we're consuming something that exists in a liminal space between pleasure and decay. The seeds on its exterior are actually its ovaries - we're eating reproductive organs displayed on the outside.
This installation asks: If something so familiar can be so strange upon reflection, what other everyday experiences might reveal the uncanny nature of existence?
Click on the strawberries below to reveal existential thoughts. How many can you find?
Click on strawberries to reveal thoughts...
Variable, typically 6m x 8m room
The installation adapts to the space it inhabits, much like existential dread adapts to one's life circumstances.
15-20 minutes per visitor
Though some report that time seems to dilate within the installation space.
The Strawberry Paradox is available for exhibition. Contact me for details on bringing this experience to your gallery or event.
Inquire About ExhibitionA photo series documenting places that seem to shift and change between visits.
Inspired by my experience with the vanishing RadioShack, I began documenting locations around Auckland and beyond that seem to exist in a state of quantum uncertainty.
Each pair of photographs shows the same location visited twice, usually days or weeks apart. No digital manipulation was used - these are the actual changes I encountered.
The project raises questions about the stability of reality, the reliability of memory, and the possibility that certain places exist in multiple states simultaneously, only resolving into one configuration when observed.
This ongoing project continues to document the fluid nature of reality in Auckland and beyond. Have you experienced a quantum location? I'd love to hear about it.
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